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Category: Business (Marketing, Marcomm)

April 10, 2020January 21, 2022

Space Rep., Selling ads, not logic…

One of the tasks marketing communications professionals handle, and it’s one many of us dread, is buying media. It used to be a simple equation; you are buying media, for example a print ad. The process is: Determine the price break based on number of ads (find the best deal) Figure out which books hit…

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April 10, 2020January 21, 2022

Now What Do I Do?

WOW did I make a mistake on a recent project. I was working for a client that publishes textbooks, posters, training materials, and other items. The professional they hired to produce this material had no experience in publishing. She had access to the entire suite of Adobe products but preffered to use Word and Powerpoint,…

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April 10, 2020January 21, 2022

Why writers can be challenged in technical environments?

I work for a software development company and the teams with which I am associated are some of the most talented folks with whom I have ever worked. Their expertise includes coding, business analysis (for application development), quality assurance, and the ultimate brilliant-bad writer, engineers. I say that so that what I write here is…

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