It is 5:00 in the morning outside the Samuel Mather Building in Cleveland, Ohio. I am standing by a small black Ford Tempo, called Little Car. We are getting ready to head for Dallas, Texas. The adventure is going to begin. The Samuel Mather building houses my office and I am gathering a handful of…
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Space Rep., Selling ads, not logic…
One of the tasks marketing communications professionals handle, and it’s one many of us dread, is buying media. It used to be a simple equation; you are buying media, for example a print ad. The process is: Determine the price break based on number of ads (find the best deal) Figure out which books hit…